In cooperation with PROCENT and Milwaukee, we made a pilot project consisting in placing a transparent 22″ LCD display in a tool shop in the Milwaukee section. The most important products of the company were placed in the middle of the device, whilst information and marketing films were displayed on the transparent front of the glass case. Optionally, the transparent display can be equipped with a touch screen that allows viewing information about the product placed in it. After dozens of days of the device’s operation, the store noted clearly greater interest in products that were presented in the transparent screen and those in its immediate vicinity.

Video: youtube.pl